Established Family-Owned Business Regal Nissan is a long-standing family-operated dealership since 1980 with deep roots in the Atlanta community, indicating strong local customer loyalty and potential for personalized service offerings.

Moderate Market Size With an estimated revenue between 25 and 50 million dollars and a staff of up to 200 employees, Regal Nissan operates in the mid-tier of regional motor vehicle dealerships, suggesting opportunities for growth through expanded service offerings or digital marketing.

Technologically Enabled Operations The company's use of modern web technologies and analytics tools like MySQL, jQuery, and New Relic demonstrates a focus on digital infrastructure, offering potential for advanced data-driven sales and marketing strategies.

Regional Market Focus Serving multiple Atlanta suburbs including Roswell, Alpharetta, and Marietta, Regal Nissan has a localized customer base, which presents opportunities for targeted regional promotions and community engagement campaigns.

Complementary Competitors Similar regional dealerships such as Curry Honda and Atlanta Toyota indicate a competitive landscape with opportunities for differentiation through customer experience enhancements, loyalty programs, or digital sales channels.