Regenerative Organic Alliance

FarmingCalifornia, United States11-50 Employees

The Regenerative Organic Alliance oversees Regenerative Organic Certified (ROC), a certification for food, fiber, and botanical ingredients that rests on soil health, pasture-based animal welfare, and fair treatment of farmers and workers. The nonprofit organization coordinates a multi-stakeholder framework led by Rodale Institute, with founding support from brands such as Dr. Bronner’s and Patagonia, and a network of partners focused on refining and updating certification guidelines. Based in Sebastopol, California, ROC positions itself within the farming sector as a standard-setting program intended to reduce reliance on synthetic chemicals, promote regenerative practices, and foster equitable and transparent farming systems.
Recent developments highlight collaborations expanding ROC’s reach, including partnerships to operationalize the framework across markets and products. These efforts indicate ROA’s intent to scale regenerative organic farming across diverse food and fiber supply chains, aligning producers, brands, and researchers toward shared sustainability goals while maintaining its neutral, standards-focused stance.

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