Insights

Established Customer Base Reid Supply has a long-standing presence since 1948, serving a diverse range of manufacturing industries across North America, which indicates a stable customer base and ongoing opportunities for repeat sales and account expansion.

Extensive Product Offering With over 40,000 industrial components sourced from over 200 leading brands, Reid Supply provides a comprehensive catalog that can meet complex procurement needs, presenting opportunities to upsell product lines and cross-sell across various industrial segments.

Strong Supplier Relationships The company's strategic partnerships with top manufacturers enable access to exclusive and hard-to-find products, creating opportunities to offer differentiated solutions and increase sales through dedicated sourcing capabilities.

Digital Presence and Analytics Utilizing a modern tech stack and analytics tools like Google Analytics and Akamai mPulse, Reid Supply is positioned to leverage digital channels for targeted marketing and personalized outreach, enhancing lead generation and customer engagement.

Growth Potential Operating within a competitive landscape alongside larger players like McMaster-Carr, Reid Supply’s niche focus and reputation for quality and on-time delivery present opportunities to target small and medium-sized manufacturers seeking reliable supply chain partners.

Reid Supply Tech Stack

Reid Supply uses 8 technology products and services including cdnjs, Open Graph, jQuery, and more. Explore Reid Supply's tech stack below.

  • cdnjs
    Content Delivery Network
  • Open Graph
    Content Management System
  • jQuery
    Javascript Libraries
  • Priority Hints
    Performance
  • Akamai mPulse
    Real User Monitoring
  • HSTS
    Security
  • Bootstrap
    UI Frameworks
  • Google Analytics
    Web Analytics

Media & News

Reid Supply's Email Address Formats

Reid Supply uses at least 1 format(s):
Reid Supply Email FormatsExamplePercentage
FLast@reidsupply.comJDoe@reidsupply.com
37%
FirstLast@reidsupply.comJohnDoe@reidsupply.com
13%
FLast@reidsupply.comJDoe@reidsupply.com
37%
FirstLast@reidsupply.comJohnDoe@reidsupply.com
13%

Frequently Asked Questions

Where is Reid Supply's headquarters located?

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Reid Supply's main headquarters is located at 1269 East Mount Garfield Road Norton Shores, Michigan 49441 United States. The company has employees across 1 continents, including North America.

What is Reid Supply's official website and social media links?

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Reid Supply's official website is reidsupply.com and has social profiles on LinkedIn.

How much revenue does Reid Supply generate?

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As of February 2026, Reid Supply's annual revenue is estimated to be $100M.

What is Reid Supply's NAICS code?

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Reid Supply's NAICS code is 42 - Wholesale Trade.

How many employees does Reid Supply have currently?

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As of February 2026, Reid Supply has approximately 45 employees across 1 continents, including North America. Key team members include Sales Director: T. B.Director Of Marketing: G. P.Digital Marketing Manager: G. Q.. Explore Reid Supply's employee directory with LeadIQ.

What industry does Reid Supply belong to?

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Reid Supply operates in the Wholesale industry.

What technology does Reid Supply use?

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Reid Supply's tech stack includes cdnjsOpen GraphjQueryPriority HintsAkamai mPulseHSTSBootstrapGoogle Analytics.

What is Reid Supply's email format?

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Reid Supply's email format typically follows the pattern of FLast@reidsupply.com. Find more Reid Supply email formats with LeadIQ.

When was Reid Supply founded?

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Reid Supply was founded in 1948.

Reid Supply

WholesaleMichigan, United States11-50 Employees

Established in 1948, Reid Supply began as a small family-owned business that operated from the basement of founder Liberty Reid’s home in western Michigan. The company sold industrial parts and tools to machine shops in the Midwest – all from a 16-page catalog that was designed to fit inside a worker’s toolbox.

Today, Reid Supply is a premier provider of over 40,000 industrial components to manufacturers throughout North America. We serve customers from a variety of industries, including aerospace, automotive, electronics, fixtures, food processing, furniture, medical, packaging, and transportation.

We offer a comprehensive line of quality industrial components and are well known for our broad range of clamps & workholding products; knobs, handles, & hand wheels; tooling & positioning components; and feet, casters & vibration mounts. We continually expand our catalog with innovative new products and provide helpful product support from our knowledgeable customer service team, in-house engineering staff, and expert manufacturer representatives.

In terms of product sourcing, we maintain strong partnerships with over 200 leading brands, such as Destaco, Kipp, Vlier, Colson, DimcoGray, Elesa, ER Wagner, Garr Tool, Little Giant, Mitutoyo, Starrett, Southco, and many more. As a preferred distributor, we can source the entire catalog of products from our vast supplier network – not just the products we stock daily in our warehouse. That is why we can help you find the hard-to-find products.

While manufacturing has become considerably more complex since Reid Supply served its first customer over 70 years ago, our company remains focused on the basics – quality products, on-time delivery, and hassle-free service. We are proudly committed to Reid’s founding principle that “Nobody will serve the customer better!”

Section iconCompany Overview

Headquarters
1269 East Mount Garfield Road Norton Shores, Michigan 49441 United States
NAICS Code
42 - Wholesale Trade
Founded
1948
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $25M$50M

    Reid Supply's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Reid Supply's revenue is estimated to be in the range of $25M$50M

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