Relatable
ManufacturingNew York, United States51-200 Employees
Relatable is a New York–based manufacturing company focused on entertainment products that translate social media trends into tangible formats for families and a broad audience. Founded in 2016 by Elie Ballas, Ben Kaplan, and Elliot Tebele, the company started with the breakout party game What Do You Meme? and rebranded as Relatable in 2023 as its offering expanded beyond games to include toys, plush, and wellness products. Its catalog now includes a mix of party and social games, plush and wellness items, with titles such as What Do You Meme?, Emotional Support Pals, Buzzed, Let’s Get Deep, Kollide, Incohearent, Hunt A Killer, and Happy Helpers, along with Cows in Space, a 2025 Toy of the Year finalist in the Game of the Year category. Relatable distributes to major retailers including Walmart, Target, and Amazon. In 2025 the company expanded its international presence through partnerships with Character Group in the UK and Banter Toys & Collectibles in Australia and New Zealand.