Insights

International Expansion Relatable has recent hires and partnerships aimed at expanding internationally, including a Director of International Sales in 2025 and distribution partnerships with Character Group in the UK and Banter Toys & Collectibles in Australia/NZ, signaling opportunities to target cross-border licensing, retail co-marketing, and regional product diversification.

Licensing and Toys With a growing lineup of games, plush, wellness products and a 2025 TOTY finalist status for Cows in Space, Relatable presents recurring licensing and retail collaboration opportunities, especially with major retailers and regional distributors seeking trending social-mueved experiential products.

Retail Footprint Relatable products are already in major retailers such as Walmart, Target, and Amazon, indicating strong retail distribution channels and potential upsell for exclusive SKUs, seasonal bundles, and in-store promotions to drive higher velocity.

Strategic Leadership Recent leadership hires including a Chief Commercial Officer and an International Sales Director, as well as a C-suite level appointment in licensing, suggest a heightened emphasis on sales strategy, partnerships, and monetization across geographies and product categories.

Financial Scale With reported revenue in the range of $50M-$100M and a growing product ecosystem, there is room to pursue larger volume deals, co-branded campaigns, and licensing opportunities that can scale with their expanding toy and wellness product lines.

Similar companies to Relatable

Relatable Tech Stack

Relatable uses 8 technology products and services including Bing Ads, Canva, Tableau, and more. Explore Relatable's tech stack below.

Media & News

Relatable's Email Address Formats

Relatable uses at least 8 email formats:
Relatable Email FormatsExamplePercentage
First@relatable.comJohn@relatable.com
79%
First.Last@relatable.comJohn.Doe@relatable.com
10%
FirLast@relatable.comJohDoe@relatable.com
6%
Middle@relatable.comMichael@relatable.com
5%
First@whatdoyoumeme.comJohn@whatdoyoumeme.com
93%
Last@whatdoyoumeme.comDoe@whatdoyoumeme.com
2%
LastF@whatdoyoumeme.comDoeJ@whatdoyoumeme.com
3%
FirstL@whatdoyoumeme.comJohnD@whatdoyoumeme.com
2%

Frequently Asked Questions

What is Relatable's official website and social media links?

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Relatable's official website is relatable.com and has social profiles on LinkedIn.

How much revenue does Relatable generate?

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As of August 2026, Relatable's annual revenue is estimated to be $50M - $100M.

What is Relatable's SIC code and NAICS code?

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Relatable's SIC code is 7372 - Prepackaged Software and NAICS code is 31-33 - Manufacturing.

How many employees does Relatable have currently?

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As of August 2026, Relatable has approximately 134 employees across 5 continents, including North America, Europe and Asia. Key team members include Vice President Of Supply Chain: D. K., Owner & Co-Founder: J. S. and Vice President, Marketing: K. W. Explore Relatable's employee directory with LeadIQ.

What industry does Relatable belong to?

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Relatable operates in the Manufacturing industry.

What technology does Relatable use?

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Relatable's tech stack includes Bing Ads, Canva, Tableau, Asana, monday.com, Apple Pay, Sprout Social and Wrike.

What is Relatable's email format?

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Relatable's email format typically follows the pattern of First@relatable.com. Find more Relatable email formats with LeadIQ.

When was Relatable founded?

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Relatable was founded in 2016.
Relatable logo

Relatable

ManufacturingNew York, United States51-200 Employees

Relatable is a New York–based manufacturing company focused on entertainment products that translate social media trends into tangible formats for families and a broad audience. Founded in 2016 by Elie Ballas, Ben Kaplan, and Elliot Tebele, the company started with the breakout party game What Do You Meme? and rebranded as Relatable in 2023 as its offering expanded beyond games to include toys, plush, and wellness products. Its catalog now includes a mix of party and social games, plush and wellness items, with titles such as What Do You Meme?, Emotional Support Pals, Buzzed, Let’s Get Deep, Kollide, Incohearent, Hunt A Killer, and Happy Helpers, along with Cows in Space, a 2025 Toy of the Year finalist in the Game of the Year category. Relatable distributes to major retailers including Walmart, Target, and Amazon.

In 2025 the company expanded its international presence through partnerships with Character Group in the UK and Banter Toys & Collectibles in Australia and New Zealand.

Section iconCompany Overview

SIC Code
7372 - Prepackaged Software
NAICS Code
31-33 - Manufacturing
Founded
2016
Employees
51-200

Section iconFunding & Financials

  • $50M - $100M

    Relatable's revenue is estimated to be in the range of $50M - $100M

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