Insights

Expansion opportunities Relatable is actively expanding internationally with hires in international sales and partnerships in the UK, Australia, and beyond, presenting opportunities to pitch distribution deals, co-branded products, and regional licensing to capitalize on its growing global footprint.

Retail and licensing leverage With products already in major retailers like Walmart, Target, and Amazon, and ongoing toy and wellness product lines, there is strong potential for synergistic retail campaigns, exclusive bundles, and limited edition drops with retailers and licensing partners.

Character crossovers Strategic collaborations with popular brands such as Pop-Tarts and partnerships with toy distributors indicate openness to co-branded licensing, co-development of new game experiences, plush, and licensed merchandise that can widen market reach.

Entertainment tech fit Relatable uses trending social formats and digital-to-physical product opportunities, making it suitable for influencer-led campaigns, experiential promotions, and short-form content driven product launches that resonate with Gen Z and millennial audiences.

Event presence Active participation in major toy fairs and industry events, including the New York Toy Fair and international trade shows, creates occasions for live demos, early access programs, and direct outreach to retailers, distributors, and licensors to accelerate deal flow.

Similar companies to Relatable

Relatable Tech Stack

Relatable uses 8 technology products and services including Power BI, jQuery CDN, Cloudflare, and more. Explore Relatable's tech stack below.

  • Power BI
    Business Intelligence
  • jQuery CDN
    Content Delivery Network
  • Cloudflare
    Content Management System
  • Priority Hints
    Performance
  • Brandwatch
    Social Media Analytics And Monitoring
  • Microsoft Visual Basic for Applications
    Software Development
  • HTTP/3
    Web & Portal Technology
  • Google Search Console
    Web Analytics

Media & News

Relatable's Email Address Formats

Relatable uses at least 2 format(s):
Relatable Email FormatsExamplePercentage
First@relatable.comJohn@relatable.com
79%
First.Last@relatable.comJohn.Doe@relatable.com
10%
FirLast@relatable.comJohDoe@relatable.com
6%
Middle@relatable.comMichael@relatable.com
5%
First@whatdoyoumeme.comJohn@whatdoyoumeme.com
93%
Last@whatdoyoumeme.comDoe@whatdoyoumeme.com
2%
LastF@whatdoyoumeme.comDoeJ@whatdoyoumeme.com
3%
FirstL@whatdoyoumeme.comJohnD@whatdoyoumeme.com
2%

Frequently Asked Questions

What is Relatable's official website and social media links?

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Relatable's official website is relatable.com and has social profiles on LinkedIn.

How much revenue does Relatable generate?

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As of July 2026, Relatable's annual revenue is estimated to be $50M - $100M.

What is Relatable's SIC code NAICS code?

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Relatable's SIC code is 7372 - Prepackaged Software NAICS code is 31-33 - Manufacturing.

How many employees does Relatable have currently?

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As of July 2026, Relatable has approximately 124 employees across 5 continents, including North AmericaEuropeAsia. Key team members include Vice President Of Supply Chain: D. K.Owner & Co-Founder: J. S.Owner: F. R.. Explore Relatable's employee directory with LeadIQ.

What industry does Relatable belong to?

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Relatable operates in the Manufacturing industry.

What technology does Relatable use?

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Relatable's tech stack includes Power BIjQuery CDNCloudflarePriority HintsBrandwatchMicrosoft Visual Basic for ApplicationsHTTP/3Google Search Console.

What is Relatable's email format?

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Relatable's email format typically follows the pattern of First@relatable.com. Find more Relatable email formats with LeadIQ.

When was Relatable founded?

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Relatable was founded in 2016.
Relatable logo

Relatable

ManufacturingNew York, United States51-200 Employees

Relatable is a New York–based manufacturing company focused on entertainment products that translate social media trends into tangible formats for families and a broad audience. Founded in 2016 by Elie Ballas, Ben Kaplan, and Elliot Tebele, the company started with the breakout party game What Do You Meme? and rebranded as Relatable in 2023 as its offering expanded beyond games to include toys, plush, and wellness products. Its catalog now includes a mix of party and social games, plush and wellness items, with titles such as What Do You Meme?, Emotional Support Pals, Buzzed, Let’s Get Deep, Kollide, Incohearent, Hunt A Killer, and Happy Helpers, along with Cows in Space, a 2025 Toy of the Year finalist in the Game of the Year category. Relatable distributes to major retailers including Walmart, Target, and Amazon.

In 2025 the company expanded its international presence through partnerships with Character Group in the UK and Banter Toys & Collectibles in Australia and New Zealand.

Section iconCompany Overview

SIC Code
7372 - Prepackaged Software
NAICS Code
31-33 - Manufacturing
Founded
2016
Employees
51-200

Section iconFunding & Financials

  • $50M - $100M

    Relatable's revenue is estimated to be in the range of $50M - $100M

Section iconFunding & Financials

  • $50M - $100M

    Relatable's revenue is estimated to be in the range of $50M - $100M

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