Phoenix market focus Target expansion opportunities in the Phoenix Metro area where RE/MAX Achievers operates, highlighting potential for affiliated agents to cross-sell and recruit within a growing residential real estate market.

Growth and partnerships Leverage recent addition of agents like Brian Greenberg to present collaboration and referral opportunities, including joint listings, team expansions, and shared marketing resources to accelerate revenue growth.

Mid-sized brokerage strength Position as a scalable, mid-sized firm with 11-50 employees and multiple locations to attract brokerage services clients such as franchise-like support, technology tooling, and agent training partnerships.

Revenue opportunity Address a revenue band of 10M to 25M by targeting strategic services (lead generation, marketing automation, CRM enhancements) that can improve agent productivity and conversion rates.

Competitive positioning Differentiate from larger franchises by emphasizing personalized agent support, local market intelligence, and flexible technology adoption to win agents and clients seeking tailored experiences.