Upscale Business Target corporate event planners and wedding coordinators with upscale meeting and event services. The hotel offers 13,000 sq ft of flexible meeting space, a 7,500 sq ft grand ballroom, and private concierge lounge access, making it suitable for large conferences, corporate retreats, and milestone celebrations.

Group Growth Capitalize on the strong capacity for groups by highlighting the club level suites and dedicated meeting spaces as premium options for executive retreats and incentive travel programs, leveraging Baton Rouge’s business and regional tourism demand.

Strategic Location Position the property as a convenient hub between key retail and entertainment districts (Mall of Louisiana and Perkins Rowe) to attract extended-stay guests, weekend getaways, and local event traffic seeking accessibility and lifestyle amenities.

Luxury Experience Emphasize the 12-story design, resort-style pool, courtyard, fitness center, and local Charm-inspired décor to differentiate from standard hotels and appeal to travelers seeking memorable, aspirational experiences.

Financial Focus With revenue in the mid-range tens of millions, pursue higher ADR and occupancy through targeted corporate contracts, wedding and social event sales, and partnerships with local businesses to grow room night revenue and event revenue.