Insights

Community Focus As a long-standing, locally owned agency serving the West Michigan area, Reno Agency offers personalized insurance solutions tailored to small community needs, providing opportunities to introduce targeted insurance products and community engagement services.

Small Business Stability With a team of 2-10 employees and annual revenues between 1 million and 10 million dollars, the agency presents a niche market for scalable solutions such as financial management tools, client engagement platforms, or insurance technology integrations ideal for small enterprises.

Technology Adoption Utilizing cloud services, AWS, and web security tools like reCAPTCHA, Reno Agency demonstrates an openness to digital tools, indicating potential interest in advanced insurance tech solutions, digital marketing, or cybersecurity services to enhance their operational efficiency.

Historical Growth With a history dating back to 1935 and recent acquisitions, the agency shows a capacity for evolution and growth, making them receptive to partnership opportunities involving innovative insurance products, growth funding, or strategic consulting to further expand their market presence.

Market Position Competing alongside mid-sized creative and marketing firms, Reno Agency’s positioning suggests a potential interest in branding, customer experience enhancements, and industry-specific marketing solutions to strengthen their local community reputation and attract new clients.

Similar companies to Reno Agency

Reno Agency Tech Stack

Reno Agency uses 8 technology products and services including Trident AB, Amazon Web Services, Cloudflare, and more. Explore Reno Agency's tech stack below.

  • Trident AB
    A/B Testing
  • Amazon Web Services
    Cloud Hosting
  • Cloudflare
    Content Management System
  • jQuery
    Javascript Libraries
  • Underscore.js
    Javascript Libraries
  • Video.js
    Javascript Libraries
  • Amazon ALB
    Load Balancers
  • reCAPTCHA
    Security

Media & News

Reno Agency's Email Address Formats

Reno Agency uses at least 1 format(s):
Reno Agency Email FormatsExamplePercentage
First@renoagency.comJohn@renoagency.com
38%
First.Last@renoagency.comJohn.Doe@renoagency.com
12%
First@renoagency.comJohn@renoagency.com
38%
First.Last@renoagency.comJohn.Doe@renoagency.com
12%

Frequently Asked Questions

Where is Reno Agency's headquarters located?

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Reno Agency's main headquarters is located at 120 West Superior Street Wayland, Michigan 49348 United States. The company has employees across 1 continents, including North America.

What is Reno Agency's phone number?

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You can contact Reno Agency's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Reno Agency's official website and social media links?

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Reno Agency's official website is renoagency.com and has social profiles on LinkedIn.

What is Reno Agency's SIC code NAICS code?

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Reno Agency's SIC code is 6411 - Insurance Agents, Brokers, and Service NAICS code is 524 - Insurance Carriers and Related Activities.

How many employees does Reno Agency have currently?

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As of February 2026, Reno Agency has approximately 4 employees across 1 continents, including North America. Key team members include Agent: M. S.Insurance Agent: S. W.Insurance Agent: M. S.. Explore Reno Agency's employee directory with LeadIQ.

What industry does Reno Agency belong to?

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Reno Agency operates in the Insurance industry.

What technology does Reno Agency use?

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Reno Agency's tech stack includes Trident ABAmazon Web ServicesCloudflarejQueryUnderscore.jsVideo.jsAmazon ALBreCAPTCHA.

What is Reno Agency's email format?

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Reno Agency's email format typically follows the pattern of First@renoagency.com. Find more Reno Agency email formats with LeadIQ.

When was Reno Agency founded?

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Reno Agency was founded in 1919.

Reno Agency

InsuranceMichigan, United States2-10 Employees

The Reno Agency is an independent insurance agency offering personal and business insurance products through multiple insurance companies. We are a locally owned business serving our immediate community, and the greater West Michigan area.

Our licensed team of professionals focus on the individual needs of our clients and connect them with the appropriate company that will best fit their needs. But most importantly, we educate our clients about how their policies benefit them. You spend much of your hard earned money on insurance every year...shouldn't you know what you're paying for? We think so. Call us today! We'd love to meet you and become your #1 source for your insurance needs. 



-History-
The Reno Agency is a locally owned “independent agency” that dates back to 1935. Mr. Louis P. Reno owned the Reno Agency in Wayland until, the 1950’s when his son, Philip, purchased the agency. Philip’s son, Dennis, bought the agency in 1971 and he and his wife Mary ran the agency until Denny’s tragic passing in 1996. In 1999, Mary Reno then sold the agency to private investors who brought in Mike Salisbury, as the agency manager. 

In 2004, Mike and his business partner, Don Beemer, joined forces and purchased the Reno Agency, along with the Paul C Johnson Agency. In 2006 Mike Salisbury became the sole stockholder when Don Beemer sold his shares back to the agency. The agency maintains their office in Wayland, Michigan.

Section iconCompany Overview

Headquarters
120 West Superior Street Wayland, Michigan 49348 United States
Phone number
SIC Code
6411 - Insurance Agents, Brokers, and Service
NAICS Code
524 - Insurance Carriers and Related Activities
Founded
1919
Employees
2-10

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    Reno Agency's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Reno Agency's revenue is estimated to be in the range of $1M$10M

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