Expanding Footprint Rent-A-Center is actively growing its physical presence through multiple recent store openings in various U.S. locations such as Kentucky, Florida, and New Mexico, indicating opportunities to develop partnerships or promote localized marketing efforts.

New Rent-to-Own Program The recent launch of RAC Exchange offers a fresh revenue stream and increased engagement with customers seeking flexible rent-to-own solutions, opening avenues for cross-selling complementary products or services.

Community Engagement Partnerships like the one with Kauai Habitat for Humanity highlight the company's commitment to community initiatives, presenting opportunities to collaborate on co-branded campaigns or corporate social responsibility projects.

Technology Adoption Utilizing modern tech stack components such as PWA, Amazon S3, and PayPal suggests a focus on seamless digital customer experiences, which can be leveraged to upsell digital payment solutions or integrated financial services.

Market Positioning With a revenue range of $10M to $25M and multiple competitors with larger employee bases, there is potential to differentiate through targeted sales offers, loyalty programs, and personalized customer engagement strategies to enhance market share.