Extended Stays Focus Residence Inn by Marriott offers spacious suites with full kitchens and separate living areas, catering to guests looking for extended stays. This feature appeals to travelers who desire a residential experience during long trips or relocations, presenting a sales opportunity for corporate accounts and long-term guests.
Amenities and Social Events The variety of amenities at Residence Inn, such as outdoor spaces with fire pits, complimentary evening social events, and grocery delivery service, enhance the guest experience. Leveraging these unique offerings can attract corporate event planners and groups seeking a mix of business and leisure facilities, creating sales opportunities for event bookings and group stays.
Tech Integration with MapMyFitness By integrating custom local running routes on the MapMyFitness app powered by Under Armour Connected Fitness, Residence Inn promotes an active lifestyle among guests. This tech-savvy approach aligns with the growing wellness trend in hospitality and provides a sales opportunity to target health-conscious travelers and fitness enthusiasts.
Competitive Positioning with Marriott Brands Positioned within the Marriott portfolio, Residence Inn distinguishes itself by offering extended stay accommodations. Leveraging the brand's affiliation with Marriott can open sales avenues by targeting loyal Marriott Bonvoy members, corporate clients seeking diverse accommodation options, and guests prioritizing recognized hospitality brands.
Market Expansion and Partnerships With over 750 properties worldwide, Residence Inn demonstrates a strong presence in the hospitality industry. Exploring opportunities for partnerships with companies that value employee comfort during business travels, such as multinational corporations or travel management firms, can drive sales growth through preferred accommodation arrangements and volume bookings.