Residential Experience Leverage the extended-stay, apartment-style model and full kitchens to cross-sell long-term corporate travel programs, relocation support, and group housing for events or projects.

Community Engagement Capitalize on amenities like RI Mix and local running routes to position unique guest experiences in corporate partnerships, sponsorships, and wellness-focused itineraries for teams.

Scalable Footprint With a worldwide portfolio and 1000+ properties, propose regional enterprise contracts for managed travel, regional MICE (meetings, incentives, conferences, exhibitions), and centralized duty-of-care programs.

Technology & Data Explore integrations around MapMyFitness based activities, guest preferences, and loyalty data to offer targeted corporate programs, captive marketing, and seamless booking experiences.

Financial Readiness Target mid to large-scale corporate accounts given revenue bandwidth and stable occupancy potential, while aligning offerings with loyalty tiers and volume-based pricing to improve average daily rate and occupancy stability.