Small team, big potential Target a small-advertising services firm with potential for scalable digital marketing and cloud infrastructure partnerships as they may rely on third-party platforms and cost-effective solutions.

Tech footprint Leverage their use of AWS and Route 53 to offer cloud-based marketing analytics, hosting optimization, and scalable web services with a focus on cost efficiency and reliability.

Web tech lean Their reliance on jQuery suggests legacy frontend tech; propose modernizing services, migration plans, and frontend optimization to improve performance and user experience.

Growth potential With revenue in the lower to mid single-digit millions and growth opportunities in advertising services, present cross-sell options such as targeted digital campaigns, SEO, and integration of marketing tech stacks.

Market positioning Position as a strategic partner for small to mid-sized firms in immigration or government-related sectors who may value compliance and efficiency in advertising spend, mirroring peers in the space.