Pediatric Care Focus Target a single specialty pediatric practice with a full range of patient-facing digital engagement solutions, leveraging their emphasis on compassionate care and growth from birth to adulthood.

Phreesia Adoption Opportunity to upsell or expand Phreesia-related services (patient check-in, intake workflows, scheduling, and payments) to streamline operations and enhance patient experience for RTCPeds.

Tech Stack Fit Align offerings with their current tech landscape (WordPress, iCIMS, Microsoft 365, analytics tools) to deliver integrated digital marketing, patient engagement, and HR onboarding improvements.

Growth Range With revenue in the 1–10M range and a mid-sized team, position scalable solutions that support practice growth, recruiting efficiency, and improved patient throughput without large-capital commitments.

Competitive Position Target similar pediatric groups (e.g., Fairfax Pediatric Associates, Capital Area Pediatrics) with specialized outreach and case studies to demonstrate value in improving patient experience, intake efficiency, and online presence.