Results Advertising & Production Employee Directory
Advertising ServicesCalifornia, United States11-50 Employees
The demands on a retail agency to perform are, in one way, much greater than those put on other kinds of ad agencies. This is because, a retail agency’s performance is judged by the results an advertiser gets, the very day his or her advertising runs. There is no hiding behind “give it a chance” or “let’s wait and see”. Retail advertising is there to bring same day or next day results to its advertisers. In the field of retail ad agencies, RESULTS Advertising and its president Sam Felipe stand out. Sam Felipe, President and CEO, oversees all company operations, production and communications. Sam has spent 27 years honing his expertise in the selling of big ticket items in Southern California, the most competitive retail market in the world. Sam Felipe is especially close to his media sources and often receives word of special sales and bonus buys long before other agencies are notified. This means his clients benefit directly from lower costs or more value on media buys for radio and television. It should also come as no surprise that, along with his retail advertising knowledge, when appropriate, Sam Felipe brings his clients the ability to add the huge Hispanic market to the advertising mix. This added advantage has increased the volume of many of his clients by 50 to 100%. Cuban born, but raised in New York, Sam Felipe moved to Los Angeles in 1985 and started his own ad agency. Whether it’s car dealerships, furniture stores, jewelry or other retail chains, Sam Felipe’s advertising knowledge spans multiple product categories and audiences. Sam is an expert at reaching target groups through television, radio and direct response TV infomercials. It’s more than a coincidence that the agency is named RESULTS. “Results” is the byword, and the standard, that Sam Felipe applies to every aspect of the campaigns he puts together for his clients.
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