Niche Audience Engagement Retrofit specializes in providing educational content to architects, facility managers, building owners, and contractors involved in building renovation, offering targeted marketing opportunities to companies looking to reach decision-makers in the commercial and institutional building sectors.
Innovative Content Launches Recent initiatives such as the Brick Styles Catalog and COVID safety campaign demonstrate Retrofit’s ability to partner on innovative product launches and industry safety initiatives, presenting sales potential for building material manufacturers and safety equipment providers.
Digital Presence & Data With a well-established online platform and a tech stack that includes Google Workspace and analytics tools like Piwik, Retrofit offers opportunities for targeted digital advertising, data-driven marketing, and content sponsorships to reach industry professionals effectively.
Growing Market Focus The company's focus on building upgrades aligns with current sustainability trends and the shift toward renovation over new construction, presenting avenues for eco-friendly product suppliers, technology solutions, and renovation services to engage with Retrofit’s audience.
Revenue & Market Positioning Operating within a niche publishing industry with a revenue range of 1 to 10 million USD, Retrofit offers a smaller, specialized platform that may facilitate personalized sales approaches and customized advertising packages targeting industry-specific needs.