Boutique scale Small team (2-10 employees) with broad printing and marketing capabilities suggests a personalized, flexible service model. Target expanders: emphasize white-label or partner programs to scale through freelancers or agencies needing reliable print and design support.

Integrated services Offers both printing and marketing services, including website development and branding. Sales opportunity to upsell bundled packages combining print collateral with digital marketing, website refreshes, and ongoing branding maintenance for local SMBs.

Regional focus Active targeting of Seattle, Tacoma, Olympia, Lewis County, Portland and nearby markets. Leverage regional campaigns and case studies to win nearby businesses seeking local expertise and faster turnaround times for both print and digital assets.

Mid-market potential Revenue positioning in the $1M-$10M range with potential for higher-value projects in branding and custom marketing campaigns. Pursue mid-market clients needing comprehensive design, printing, and web solutions with scalable timelines.

Tech-forward offering Tech stack includes WordPress, jQuery, PHP, fonts and icons, suggesting capability to deliver modern websites and branded digital assets. Position RPM as a cost-effective, high-quality partner for responsive websites, campaigns, and data-driven print-to-digital integrations.