Acquisition leverage RevTrax is now part of Neptune Retail Solutions, a leading omnichannel retail marketing platform with extensive in-store rights across major U.S. and Canadian retailers. This presents a sales opportunity to upsell integrated offer management capabilities within a broader, retail-wide ecosystem.

First party data Access to deterministic first party shopper data from Checkout 51 enables highly targeted, personalized promotions. This can be packaged as enhanced targeting, measurement, and optimization services to brands seeking higher ROI on promotions.

Cross-channel reach The Offer Management Platform already connects across digital vehicles and in-store channels, which can be positioned to brands as a unified solution for omnichannel offer orchestration, reducing complexity and improving attribution.

Proven impact Past collaborations with major brands (including Clorox) and expansion into predictive purchase data demonstrate the platform’s ability to drive unit growth and optimize discount strategies, enabling case-based selling and ROI-focused proposals.

Growth-minded fit With a mid-market to small enterprise footprint (11-50 employees) and revenue in the mid single-digit millions, RevTrax/NRS represents a scalable opportunity for brands seeking advanced offer management as they expand their promotions programs across multiple retailers.