Acquisition Backing RevTrax is now part of Neptune Retail Solutions, a leading omnichannel retail marketing platform with extensive in-store rights across major North American retailers, suggesting enhanced selling opportunities through a broader account base and integrated marketing capabilities.

Large Enterprise Footprint The Neptune platform aggregates first party shopper data from Checkout 51 and connects to major grocers and drugstores, offering a rich data foundation for targeting, measurement, and personalized offers to drive higher ROI for brands.

Offer Management Scale RevTrax OMP enables cross-channel offer delivery and performance tracking, presenting a compelling upsell to brands seeking unified campaign management, optimization insights, and smarter allocation of promotional budgets.

Strong Industry Momentum A history of product launches and partnerships, including predictive purchase data and discount benchmarking, signals ongoing innovation and potential for renewal and expansion with existing clients seeking advanced analytics and pricing insights.

Mid-market Growth Target With a focused team size and revenue in the lower mid-market range, there is opportunity to target mid-size consumer brands and CP Gs looking to scale promotions across multiple retailers through RevTrax’s OMP and Neptune’s retailer network.