Targeting High-Growth Startups Rho's focus on supporting fast-growing startups with its all-in-one banking platform indicates a strong potential to expand services to early-stage companies seeking scalable financial solutions.

Banking and Treasury Solutions The platform's features like speedy account setup, cashback cards, and comprehensive spend management present opportunities to upsell additional treasury and cash flow management services to startups and their accountants.

Tech-Enabled Financial Services Leveraging modern tech stacks such as Python and Node.js suggests Rho's openness to innovative integrations, presenting a pathway to introduce complementary fintech solutions or API-based services.

Market Positioning Competing with established players like PayPal and WeChat Pay, Rho can capitalize on its niche in the startup ecosystem to attract similar fast-growth companies looking for tailored financial platforms.

Potential Customer Expansion Given its market segment and growth trajectory, there are significant opportunities to approach startups and accountants that are currently using or considering alternative digital banking providers for a competitive edge.