Strategic Partnerships Rhubarb has a track record of high-profile collaborations with real estate developers and operators (Greystar, Stanhope PLC, Mitsubishi Estate London) and joint ventures across regions, presenting recurring opportunities for venue hospitality expansions, turnkey catering partnerships, and multi-site event programs.

Sustainability Leadership With a dedicated Sustainability Director appointed, Rhubarb is positioning itself as a sustainability-forward caterer, which can appeal to venues and clients seeking ethically sourced menus, waste reduction programs, and ESG-aligned hospitality experiences.

Premium Event Growth As a premium international collection active in luxury event catering and iconic dining, Rhubarb targets large-scale venues and venues-within-venues, suggesting upsell opportunities in high-end corporate events, awards ceremonies, and experiential dining experiences.

Technology Enablement A tech stack including iCIMS, Tableau and AWS indicates scalable operations, data-driven marketing, and robust recruitment and analytics capabilities that can be leveraged to offer client-facing digital experiences, analytics dashboards, and streamlined event logistics.

Acquisition Momentum Since being acquired by Oak View Group in 2023, Rhubarb has access to broader entertainment and venue networks, enabling cross-sell into live events, arenas, and integrated hospitality programs across the expanding OVG footprint.