RICH CITY Rides Email Format
Wellness and Fitness ServicesCalifornia, United States11-50 Employees
RICH CITY Rides, established in 2012 by Executive Director Najari Smith, operates in the wellness and fitness services arena with a focus on community bicycling. The group acts as a nexus for sustainable transportation, aiming to improve physical and mental health while nurturing human-to-human connections. Based in Richmond, California, it envisions turning the city into a world-renowned cycling hub with bike-friendly neighborhoods and worker-run businesses owned and operated by historically marginalized residents and families. Its work connects residents with policymakers to foster safe cycling and walking environments and to reduce greenhouse gas emissions, contributing to the city's livability. Urban Tilth is its fiscal sponsor, and in 2022 the organization partnered to bring an e-bike lending library to Richmond.