Product Expansion Bertram Yachts is actively expanding its product lineup with the recent launch of the Bertram 34CC and the 61-foot model, indicating opportunities to upsell or cross-sell to clients interested in high-performance offshore sportfishing yachts.

Digital Presence The company's partnership with Salted Stone to develop a stylish product configurator on HubSpot CMS shows a focus on enhancing online customer engagement, providing a pathway to generate ready-to-convert leads through digital marketing.

Supply Chain Focus Bertram’s strategic partnership with Mercury Marine and expansion of its Tampa facility suggest opportunities to position complementary products and services to support their growing manufacturing and performance needs.

Luxury Market Targeting With a history of producing luxurious, high-performance sportfishing boats, Bertram can target affluent offshore sports enthusiasts seeking premium vessels, creating tailored sales approaches for high-net-worth customers.

Industry Positioning As a long-established leader in premium offshore yachts with a focus on innovation and reliability, Bertram presents potential for collaborative marketing or sponsorships within premium boating and fishing events to reinforce brand prestige.