Insights

Strong Sponsorship Engagement Richard Childress Racing maintains active partnerships with prominent brands such as BootBarn, United Rentals, 1-800-Pack-Rat, and Distributor Wire, indicating a broad base of corporate sponsorship opportunities. Collaborating with RCR can provide brands with extensive visibility through multiple racing series and high-profile events, making it a valuable channel for targeted marketing campaigns.

Expanding Market Presence Recent partnerships across NASCAR Cup Series and XFINITY Series highlight RCR's ongoing efforts to expand sponsorship and commercial relationships. This presents opportunities for companies to join newly formed or existing collaborations, especially with a team known for its storied history and wide audience reach.

Technological Innovation Focus RCR's investment in cutting-edge engineering and racing technology, supported by its fully integrated manufacturing and ECR Engines subsidiary, demonstrates a commitment to innovation. Companies providing advanced automotive, engineering, or tech solutions can leverage this environment to establish partnerships that enhance RCR's competitive edge.

High Revenue Potential With an estimated revenue between $1 billion and $10 billion, RCR operates within a lucrative industry segment poised for growth. Vendors offering high-value products or services, especially in automotive components, manufacturing, or sports sponsorships, can find strategic sales opportunities within RCR's ecosystem.

Marketing and Digital Reach Utilizing digital platforms such as YouTube, Google Analytics, and Microsoft Azure, RCR exhibits a strong online presence and data-driven marketing approach. Technology providers focusing on digital marketing, analytics, and cloud solutions have an opening to support RCR's digital strategy and enhance its audience engagement capabilities.

Richard Childress Racing Tech Stack

Richard Childress Racing uses 8 technology products and services including Facebook Pixel, Google Hosted Libraries, Akamai, and more. Explore Richard Childress Racing's tech stack below.

  • Facebook Pixel
    Analytics
  • Google Hosted Libraries
    Content Delivery Network
  • Akamai
    Content Delivery Network
  • Priority Hints
    Performance
  • Microsoft Azure
    Platform As A Service
  • New Relic
    Real User Monitoring
  • YouTube
    Video Players
  • Google Analytics
    Web Analytics

Media & News

Richard Childress Racing's Email Address Formats

Richard Childress Racing uses at least 1 format(s):
Richard Childress Racing Email FormatsExamplePercentage
FLast@rcrracing.comJDoe@rcrracing.com
94%
First@rcrracing.comJohn@rcrracing.com
3%
FirstLast@rcrracing.comJohnDoe@rcrracing.com
2%
FirstL@rcrracing.comJohnD@rcrracing.com
1%

Frequently Asked Questions

Where is Richard Childress Racing's headquarters located?

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Richard Childress Racing's main headquarters is located at 425 Industrial Drive Welcome, North Carolina 27374 United States. The company has employees across 4 continents, including North AmericaSouth AmericaOceania.

What is Richard Childress Racing's phone number?

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You can contact Richard Childress Racing's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Richard Childress Racing's official website and social media links?

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Richard Childress Racing's official website is rcrracing.com and has social profiles on LinkedInCrunchbase.

What is Richard Childress Racing's NAICS code?

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Richard Childress Racing's NAICS code is 7112 - Spectator Sports.

How many employees does Richard Childress Racing have currently?

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As of April 2026, Richard Childress Racing has approximately 285 employees across 4 continents, including North AmericaSouth AmericaOceania. Key team members include Chief Revenue Officer (cro): J. G.Chief Marketing Officer: J. W.Chief Financial Officer: S. F.. Explore Richard Childress Racing's employee directory with LeadIQ.

What industry does Richard Childress Racing belong to?

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Richard Childress Racing operates in the Spectator Sports industry.

What technology does Richard Childress Racing use?

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Richard Childress Racing's tech stack includes Facebook PixelGoogle Hosted LibrariesAkamaiPriority HintsMicrosoft AzureNew RelicYouTubeGoogle Analytics.

What is Richard Childress Racing's email format?

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Richard Childress Racing's email format typically follows the pattern of FLast@rcrracing.com. Find more Richard Childress Racing email formats with LeadIQ.

When was Richard Childress Racing founded?

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Richard Childress Racing was founded in 1969.

Richard Childress Racing

Spectator SportsNorth Carolina, United States201-500 Employees

Founded in 1969, Richard Childress Racing is one of the largest and most storied organizations in NASCAR competition. RCR currently fields two teams in the NASCAR Cup Series and two teams in the NASCAR XFINITY Series.

Throughout our history, RCR has accumulated a total of 17 championships and more than 200 victories across NASCAR’s top three series, including three Daytona 500 wins (1998, 2007, 2018) and three Brickyard 400 victories (1995, 2003, 2011) two of the sport’s crown jewels of competition. RCR was the first organization in NASCAR history to win championships across all three national touring series.

On our 17-building, 52-acre campus in Welcome, North Carolina, RCR’s 400+ team members build race cars from the ground up in a fully-integrated vertical manufacturing operation. With a culture focused on innovation, our engineering team utilizes cutting-edge technologies to continuously improve the performance of our race cars.

Our headquarters is also home to ECR Engines, a subsidiary of RCR that provides high-performance motors to our and other Chevrolet teams in NASCAR’s top three national series. ECR uses advanced technologies for research & development and engine production that has earned it more than 250 victories across multiple national motorsports series and championships in the XFINITY, Camping World Truck and ARCA Racing Series. ECR has also reached success in the IMSA WeatherTech SportsCar Championship Series powering the Cadillac DPi-V.R. 

RCR’s on-track success could not be possible without the help of our corporate partners. RCR maintains successful relationships with a host of blue-chip brands including Caterpillar, Dow, American Ethanol, Chevrolet and Bass Pro Shops. A comprehensive list of our corporate partners can be viewed here - - https://www.rcrracing.com/partners/

Section iconCompany Overview

Headquarters
425 Industrial Drive Welcome, North Carolina 27374 United States
Phone number
NAICS Code
7112 - Spectator Sports
Founded
1969
Employees
201-500

Section iconFunding & Financials

  • $1B$10B

    Richard Childress Racing's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Richard Childress Racing's revenue is estimated to be in the range of $1B$10B

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