Strategic Partnerships Ricola's collaborations with high-profile venues like Elbphilharmonie and Zurich Airport highlight opportunities for premium brand positioning and experiential marketing partnerships in hospitality and entertainment sectors.

International Expansion With exports to over 50 countries and recent expansion of its Swiss operations, Ricola offers potential sales channels in global markets, especially in regions where natural and herbal products are gaining popularity.

Product Innovation Launching new products such as the Ricola Throat Balm and leveraging digital campaigns through YouTube indicates openness to innovation, creating opportunities to introduce complementary health and wellness solutions.

Digital Engagement Utilization of technologies like Google Tag Manager and partnerships with digital influencers suggest an active digital marketing strategy appealing to health-conscious consumers and providing avenues for targeted marketing tech solutions.

Growing Capacity Recent investments in Swiss production facilities and office expansions demonstrate Ricola's growth ambitions, opening avenues to supply chain, manufacturing, and logistics partners associated with increased production capacity.