Event Partnerships Ricola already partners with major venues to provide complimentary cough drops to patrons, demonstrating a viable event and hospitality channel. This can be expanded into corporate gifting programs, conference swag, premium hotel and airport lounge concessions, and on-site promotions. Target event organizers, convention centers, hospitality groups, and travel hubs seeking high-quality wellness confections.

Expansion Capacity Recent Swiss office expansion signals increased production and regional distribution capacity. With 60+ product varieties and a presence in 45 countries, Ricola can pursue exclusive distribution agreements, private label deals, or co-pack partnerships with retailers, wholesalers, and e-commerce platforms in new markets, including the U.S. and Asia.

Travel Retail Active involvement in airports and travel retail such as Zurich Airport collaborations and partnerships with Dufry demonstrates a strong travel-channel footprint. Propose travel-size formats, gift tins, and duty-free promotions; explore wholesale and consignment deals with airlines, airport retailers, and duty-free operators to broaden Ricola’s shelf presence.

Health & Wellness Ricola’s herbal portfolio centers on 13 Alpine herbs across more than 60 varieties, complemented by a 2023 throat balm launch. This supports growth in pharmacies, health food stores, and wellness retailers, with opportunities for co-branded bundles, OTC placements, and influencer-led campaigns that leverage existing YouTube partnerships.

Private Label Growth Sustainability is a core differentiator, with herbs sustainably grown by around 100 partner farmers in the Swiss mountains. This enables ESG-focused sales pitches, potential co-branding with retailers emphasizing ethical sourcing, and private label opportunities with transparent supply chains and traceability data.