Ride Backwards Employee Directory
Apparel & FashionIllinois, United States2-10 Employees
Ride Backwards designs and sells apparel and a range of other products featuring its original artwork. The company is owned and operated by Mia Zierk, a former firefighter who is now a rower, and is based in Chicago, Illinois. Smart design is its guiding principle, aiming to focus on essential elements and reduce non-essentials. Much of the design work is informed by the founder's firefighting background and ongoing rowing involvement. Operating in the Retail Apparel and Fashion industry, Ride Backwards positions itself as design-forward rather than a mass-market brand, with designs applied to products for various events and purposes. As a small, owner-operated business, it serves customers seeking distinctive graphics and envisions growth through ongoing exploration of themes beyond rowing.