Insights

Brand Heritage Rifai has established a long-standing reputation since 1948 as a leading provider of authentic Lebanese snack products, which can be leveraged to appeal to customers seeking traditional and culturally rich offerings.

Expansion Potential Recent acquisition by MERIT highlights a strategic growth initiative aimed at expanding Rifai's reach globally, presenting opportunities to support international sales channels and distribution partnerships.

Digital Innovation The company’s launch of the Zeniq NFT Marketplace and adoption of advanced tech stack, including AWS and PWA, indicates openness to integrating innovative digital strategies that can enhance brand engagement and e-commerce capabilities.

Market Positioning With an established legacy and sizeable product catalog, Rifai is positioned to target niche markets interested in premium, locally-made Lebanese snacks, offering upselling opportunities through product line diversification.

Financial Growth Generating revenues between 1 million and 10 million dollars, Rifai presents potential for scalable sales growth, especially as it aims to expand its global footprint under new ownership and technological advancements.

Rifai Tech Stack

Rifai uses 8 technology products and services including Amazon Web Services, MySQL, Preact, and more. Explore Rifai's tech stack below.

  • Amazon Web Services
    Cloud Hosting
  • MySQL
    Database
  • Preact
    Javascript Libraries
  • Smile
    Loyalty And Gamification
  • VISA
    Miscellaneous
  • PWA
    Miscellaneous
  • Priority Hints
    Performance
  • X-Content-Type-Options
    Web & Portal Technology

Rifai's Email Address Formats

Rifai uses at least 1 format(s):
Rifai Email FormatsExamplePercentage
First.Last@alrifai.comJohn.Doe@alrifai.com
48%
First@alrifai.comJohn@alrifai.com
2%
First.Last@alrifai.comJohn.Doe@alrifai.com
48%
First@alrifai.comJohn@alrifai.com
2%

Frequently Asked Questions

Where is Rifai's headquarters located?

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Rifai's main headquarters is located at 675 Saeb Salam Avenue Alameda Beirut, Beirut 155105 Lebanon. The company has employees across 4 continents, including AsiaEuropeNorth America.

What is Rifai's phone number?

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You can contact Rifai's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Rifai's official website and social media links?

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Rifai's official website is alrifai.com and has social profiles on LinkedIn.

What is Rifai's SIC code NAICS code?

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Rifai's SIC code is 2099 - Food Preparations, Not Elsewhere Classified NAICS code is 722 - Food Services and Drinking Places.

How many employees does Rifai have currently?

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As of March 2026, Rifai has approximately 287 employees across 4 continents, including AsiaEuropeNorth America. Key team members include Chief Executive Officer: M. R.Owner: M. A. R.Commercial Director: T. M.. Explore Rifai's employee directory with LeadIQ.

What industry does Rifai belong to?

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Rifai operates in the Food and Beverage Services industry.

What technology does Rifai use?

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Rifai's tech stack includes Amazon Web ServicesMySQLPreactSmileVISAPWAPriority HintsX-Content-Type-Options.

What is Rifai's email format?

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Rifai's email format typically follows the pattern of First.Last@alrifai.com. Find more Rifai email formats with LeadIQ.

When was Rifai founded?

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Rifai was founded in 1948.

Rifai

Food and Beverage ServicesBeirut, Lebanon201-500 Employees

Since 1948, Rifai has remained faithful to its tradition of providing an authentic experience to its customers. 

From humble beginnings on Mazraa street in Beirut, offering home-roasted nuts and kernels to the Lebanese, Rifai elevated the snacking experience to become an iconic symbol of Lebanese culture, pride and know-how. Throughout the years, the brand established itself as an industry leader with a legacy built on quality, taste, innovation and a to promote the best of what Lebanon has to offer. 

Rifai’s extensive catalogue of locally-produced products provides a variety of flavors for all occasions and lifestyles. Its state-of-the-art factory employs over 200 employees who work tirelessly to create a wide selection of products that take the snacking experience to the next level.

In 2021, MERIT, the holding company of the Saadé family, completed the acquisition of Rifai in a bid to accelerate the brand’s growth and offer a piece of Lebanon to consumers all around the globe.

Section iconCompany Overview

Headquarters
675 Saeb Salam Avenue Alameda Beirut, Beirut 155105 Lebanon
Phone number
SIC Code
2099 - Food Preparations, Not Elsewhere Classified
NAICS Code
722 - Food Services and Drinking Places
Founded
1948
Employees
201-500

Section iconFunding & Financials

  • $1M$10M

    Rifai's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Rifai's revenue is estimated to be in the range of $1M$10M

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