CreateAthon Advantage Riggs Partners runs the CreateAthon pro bono marketing marathon, now in its twenty seventh year, delivering significant volunteer driven marketing work for nonprofits. This creates a sales channel to partner with nonprofits and CSR minded brands, offering sponsorship or pro bono slots and using the program as a pipeline generator for corporate social responsibility programs.

Award Winning Creative The agency recently earned eight ADDY Awards including Best of Show in 2025, underscoring a track record of standout creative. Use this credibility in outreach to brands seeking award winning campaigns, and leverage case studies to justify premium pricing and faster sales cycles.

Responsible Branding Specializing in Responsible Brands that align culture, business strategy, and brand marketing, Riggs Partners targets ESG, sustainability, and reputation focused initiatives. This positions the firm to win clients prioritizing CSR, stakeholder engagement, and purpose driven growth; propose integrated branding, public relations, and digital campaigns to drive measurable impact.

Regional Growth Based in Columbia, SC with a mid sized team, the firm has growth potential from regional clients and national brands via distributed delivery. Opportunities include expanding into national campaigns for mid market brands, forming partnerships with nonprofit networks, and using CreateAthon as a lead generation engine in new regions.

Digital Capabilities The tech stack including Shopify, React, JSON LD, Nginx, and iCIMS signals capabilities in digital marketing execution, ecommerce initiatives, and modern website experiences. This enables upsell of website redesigns, commerce driven marketing, analytics tagging, and marketing technology integration for mid market clients seeking end to end digital capabilities.