Market leadership Right Honda is Arizona’s top volume Honda dealership and a 2025 Honda President’s Award Elite winner, indicating strong brand recognition and a loyal local customer base—an opportunity to upsell service plans, accessories, and certified pre-owned programs to existing customers.

Family owned trust A long-standing family-owned operation since 1999 in the Scottsdale/Phoenix area suggests high customer trust and repeat business potential. Leverage referral programs and neighborhood marketing to expand service and parts revenue beyond new sales.

Annual revenue Reported revenue in the range of 50 to 100 million signals substantial transaction volume and a broad customer funnel. Target cross-sell opportunities across service, financing, extended warranties, and maintenance packages to increase lifetime value per customer.

Digital readiness Active use of digital tools and analytics (Google Ads, Crazy Egg, Hotjar, WordPress, Stripe, KnowBe4, Piwik, Vimeo) indicates openness to online lead generation, appointment scheduling, and friction-reducing digital experiences—prioritize scalable digital sales approaches and CRM-driven outreach.

Service potential With a complete offering from new and pre-owned vehicles to service, Right Honda can expand service retention programs, certified pre-owned inventory marketing, and parts promos to capture ongoing maintenance revenue and higher-margin add-ons.