Growing Market Presence Righteous Felon Craft Jerky is the fastest growing craft jerky brand with a revenue between $10 million and $25 million, indicating strong market traction and increasing consumer demand for premium, small-batch meat snacks.

Strategic Retail Expansion The recent partnership with Tractor Supply Company presents a significant sales opportunity for expanding distribution channels and increasing visibility in rural and specialty retail markets.

Premium Brand Positioning Awarded best overall beef jerky in 2022, the company’s reputation for high quality and sustainability creates an attractive proposition for consumers seeking authentic, ethically sourced products.

Product Differentiation With over 15 bold, hand-made flavors made from hormone and antibiotic-free, pasture-raised beef, Righteous Felon appeals to health-conscious and ethically motivated buyers, expanding potential customer segments.

Digital and E-commerce Focus The company’s adoption of advanced marketing and tech tools such as Amplitude, AdRoll, and Shogun Page Builder suggests a focus on digital channels, offering opportunities for targeted online campaigns and direct-to-consumer growth.