Market stature Leverage the firm’s long-standing 140-year history and high industry recognition (Best Lawyers, Chambers USA, Law360 Powerhouse) to position premium services to established corporate clients and attract referrals from complementary professional services.

Strategic growth Target opportunities arising from recent hires and leadership updates, such as new Counsel in Commercial Litigation and White Collar groups and a new Partner in Corporate Law, signaling capability expansion to handle complex corporate, disputes, and investigations matters for mid to large-cap clients.

Geographic reach Capitalize on existing New Jersey presence plus Midtown Manhattan office and recent expansion to Madison, Wisconsin to pursue cross-border and multi-state corporate, real estate, and sports facility transactions for national clients and organizations with regional needs.

Industry recognition Use top-tier Chambers USA ratings and Law360 mentions of sports real estate deals to target clients in real estate, sports franchises, stadium developers, and entertainment venues seeking high-profile legal support and proven deal execution.

Tech enablement Acknowledge the firm’s tech stack including AWS, Mimecast, and analytics tooling to offer data-driven matter management, secure collaboration, and scalable services for clients with compliance, cybersecurity, and large-scale litigation needs.