Retail Presence With significant sales to major retailers like Walmart, there is a strong market opportunity to expand distribution channels and partner with additional large retail chains to increase brand visibility and sales volume.

Product Innovation The launch of the new flagship brand Fusion indicates a focus on product innovation, opening avenues for upselling complementary home fragrance and lighting products to existing customer bases.

Market Growth Operating within the scented wax and home fragrance categories, which are experiencing rising consumer demand for aromatherapy and ambient lighting, presents an expanding market for targeted marketing efforts.

Digital Engagement Utilizing digital tools such as Squarespace Commerce and Power BI suggests an emphasis on online sales and data-driven marketing strategies, providing opportunities to enhance e-commerce channels and customer insights.

Manufacturing Capacity With a sizable workforce of 201-500 employees and consistent product lines, there is potential to scale production further to meet increasing demand, especially for new product launches and existing top-selling items.