Rinehart Targets

Sporting Goods ManufacturingWisconsin, United States11-50 Employees

Rinehart Targets is a family-owned sporting goods manufacturer based in Janesville, Wisconsin, known for durable and lifelike archery targets and related products. The company grew from an idea in 1997 by founder John Rinehart to develop a solid self-healing foam, culminating in its 1999 founding and early targets like the Velociraptor. Its line has since expanded to include a variety of life-like designs, such as the 30 Point Buck and Hogzilla, with ongoing innovations like patented locking inserts to extend target life.
The business has engaged the archery community with the Rinehart R-100 Archery Tournament, created in 2003 to introduce children to archery and provide family-friendly events. In 2005 leadership passed to Barbara Rinehart McGovern and James McGovern, and the company launched a Dealer Program highlighting the 18-1 target with a full-year guarantee, signaling a commitment to product quality and partnerships. In 2026, the company launched the Big Ten 2.0 Target, illustrating continued product expansion.

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