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Wellness and Fitness ServicesEngland, United Kingdom11-50 Employees

Ripple⁺ is a London-based wellness brand focused on design-led products that support habit formation and daily well-being. In 2019 it launched the world’s first zero-nicotine diffuser, offering an alternative to nicotine-dependent products and emphasizing experiences that feel good as part of healthy routines. The brand has grown into a global community of more than 1.5 million people who have made the switch, illustrating its reach beyond a single product.

Operated as a family-owned business, Ripple⁺ is anchored in Camden Town, London, and sits within the wellness and fitness services landscape. It positions itself as design-led and habit-shifting, aiming to reduce nicotine dependence by providing healthier choices that also support overall well-being. Its focus is on serving consumers pursuing wellness solutions that support habit change away from nicotine.

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