Cross-sell Opportunities Rivage Day Spa already offers luxury wellness services and has medical aesthetics partnerships; there is potential to upsell premium add-ons, exclusive skincare lines, and bundled spa packages with Birmingham Plastic Surgery for clients seeking comprehensive rejuvenation.

Event & Private With a focus on private events and a large relaxation atrium, target corporates and local organizations for offsite retreats, team-building experiences, and VIP event packages that combine spa services with private dining or venue catering.

Digital Engagement Leverage the established online presence and tech stack (WordPress, WooCommerce, SendGrid, Sitelinks, etc.) to promote limited-time offers, loyalty programs, and appointment-driven campaigns to drive repeat visits and higher average order value.

Loyalty & Awards The Best Of Detroit recognition can be used in marketing to build credibility; implement a loyalty rewards program and referral incentives to convert first-time guests into repeat customers and expand local word-of-mouth.

Growth Readiness With revenue in the mid-range and a scalable service mix including laser, injectables, and non-surgical treatments, explore partnerships with local hotels, wellness apps, or corporate wellness programs to expand client acquisition and diversify revenue streams.