Insights

Growth Potential River City Ford is part of a regional group with multiple dealerships across Saskatchewan and Manitoba, indicating potential cross-sell opportunities for automotive services, aftersales, and marketing collaborations across the network.

Financial Readiness With estimated revenue between ten and twenty-five million and a competitive compensation structure, the dealership shows solid financial footing and willingness to invest in growth initiatives and technology that can improve sales and customer experience.

Tech Stack Fit Current tech usage includes CRM/automation (Zoho, Mautic), analytics/UX (Hotjar), cloud and CMS tools (AWS, WordPress), and collaboration (Microsoft 365). This suggests receptiveness to integrated marketing, lead nurturing, and analytics partnerships.

Customer Experience A strong emphasis on differentiation through customer service and community engagement (The River City Reasons) signals openness to partnerships that enhance customer journey, loyalty programs, and data-driven retention strategies.

Staff & Growth Small to mid-size workforce with clear opportunities for advancement and ongoing training indicates a favorable environment for B2B solutions focused on workforce development, onboarding platforms, and dealership-wide performance tools.

Similar companies to River City Ford

River City Ford Tech Stack

River City Ford uses 8 technology products and services including Hotjar, Adobe Creative Cloud, Amazon Web Services, and more. Explore River City Ford's tech stack below.

River City Ford's Email Address Formats

River City Ford uses at least 3 email formats:
River City Ford Email FormatsExamplePercentage
First@rivercityford.comJohn@rivercityford.com
89%
First.Last@rivercityford.comJohn.Doe@rivercityford.com
11%
First.Last@rivercityford.caJohn.Doe@rivercityford.ca
100%

Frequently Asked Questions

What is River City Ford's official website and social media links?

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River City Ford's official website is rivercityford.ca and has social profiles on LinkedIn.

How much revenue does River City Ford generate?

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As of August 2026, River City Ford's annual revenue is estimated to be $10M - $25M.

What is River City Ford's SIC code and NAICS code?

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River City Ford's SIC code is 5511 - Motor Vehicle Dealers (New and Used) and NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does River City Ford have currently?

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As of August 2026, River City Ford has approximately 53 employees across 1 continents, including North America. Key team members include Detail Manager: R. S., General Manager: K. F. and Body Shop Manager: G. H. Explore River City Ford's employee directory with LeadIQ.

What industry does River City Ford belong to?

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River City Ford operates in the Motor Vehicle Manufacturing industry.

What technology does River City Ford use?

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River City Ford's tech stack includes Hotjar, Adobe Creative Cloud, Amazon Web Services, WordPress, Zoho, Redis, Microsoft 365 and Mautic.

What is River City Ford's email format?

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River City Ford's email format typically follows the pattern of First@rivercityford.com. Find more River City Ford email formats with LeadIQ.
River City Ford logo

River City Ford

Motor Vehicle ManufacturingManitoba, Canada51-200 Employees

River City Ford operates as a Ford dealership in the motor vehicle sector, based in Winnipeg, Manitoba. It is part of The Driving Change Automotive Group, a regional network that includes four Ford dealerships across Saskatchewan and Manitoba. The group is headquartered in Regina, Saskatchewan, and River City Ford is located at 3636 Portage Avenue in Winnipeg.

The Winnipeg location serves local customers seeking Ford vehicles and related automotive services. As part of a multi-location group, River City Ford participates in a broader automotive ecosystem and reflects the group’s emphasis on driving change in the communities where it operates.

Section iconCompany Overview

SIC Code
5511 - Motor Vehicle Dealers (New and Used)
NAICS Code
3361 - Motor Vehicle Manufacturing
Employees
51-200

Section iconFunding & Financials

  • $10M - $25M

    River City Ford's revenue is estimated to be in the range of $10M - $25M

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