Artist Partnerships Opportunity to monetize Rivers Edge’s network of 65 local artists through consignment programs, exclusive collections, and co-branded classes or events that drive foot traffic and higher-margin sales for both art and supplies.

Ecommerce Growth With a small team and a broad product mix, building an online store and nationwide shipping for kits, stained glass supplies, and handmade items could unlock new revenue while extending the gallery’s reach beyond Merrill.

Education Engine Expand workshop offerings and subscription kits; partner with local organizations to run regular classes that generate recurring revenue, upsell materials, and attract repeat visitors.

Local SEO Strengthen digital presence through optimized Google My Business, local SEO, and active social promotions to attract artisans, hobbyists, and shoppers in Wisconsin and nearby markets.

Vendor & Margin Develop supplier relationships for favorable terms, exclusive products, and bundled kits to improve margins on high-demand items like stained glass, jewelry, and crafting supplies.