Awards credibility Leverage the consistent Ford Presidents Award recognition to build trust with prospects, emphasizing high customer satisfaction and award-winning service as a differentiator in sales pitches.

Desktop shopping Promote the no-charge desktop shopping and home/work delivery to potential customers seeking convenience, targeting busy professionals and remote buyers who value a seamless purchase experience.

Service & guarantees Highlight the money-back guarantee and post-sale service capabilities to attract customers wary of long-term commitments, and upsell maintenance plans during and after vehicle sales.

Inventory flexibility Position the dealer as a solution for hard-to-find vehicles by emphasizing the ability to source items not in current inventory, appealing to buyers with specific model or trim requirements.

Digital trust signals Capitalize on the implemented tech stack and performance (Web Vitals, New Relic) to reassure prospects about a modern, reliable online buying journey and transparent pricing.