Strategic sponsorship RLS is actively engaging with industry associations and events (PHCC CONNECT 2026, PHCC national and state chapters) as an executive and bronze sponsor. This presents opportunities to partner on co-branded education programs, targeted trials, and distributor joint-marketing campaigns to reach HVAC/R contractors nationwide.

Expansion through partnerships Recent partnerships with Pac West Sales and a focus on expanding Western U.S. distribution suggest a growth channel strategy. There is potential to model similar distributor alliances in other regions, offering bundled press-to-connect fittings and REMS-compatible kits to accelerate market penetration.

Product extensions New fittings and accessories such as RLS Powered by REMS Press Ring Kits and 3/8-5/16 Reducers were launched at major expos, signaling ongoing product innovation. Sales opportunities exist to upsell complementary kits, tighter-space solutions, and cross-sell to contractors needing efficient press-to-connect work in challenging layouts.

Brand and channel shift Return to the RLS brand after private-label wrap-up and a focus on distribution expansion indicate room to leverage brand equity in multi-channel marketing. Align sales plays around brand-led campaigns, webinar education, and reseller incentives to grow direct and indirect channel revenue.

Key target segments With a strong focus on HVAC/R contractors, training, and workforce development through PHCC sponsorships, there is a clear opportunity to target large contractor groups, service fleets, and wholesale distributors with value props around flame-free, time-saving, cost-reducing solutions suitable for new construction and retrofit projects.