Niche Recovery Target Roach & Murtha as a specialized commercial recovery firm focusing on B2B, subrogation, and retail recovery with a relatively small team and a deep industry footprint in New York.

Strong Revenue Band Leverage their $10M–$25M revenue range to position mid-market collections solutions, offering scalable services that fit growing portfolios without the overhead of larger firms.

Legacy Experience Highlight their combined 40+ years in the collections field to establish credibility for premium recovery services and complex recoveries, appealing to mid-tier clients needing trusted counsel.

Cost-Efficient Pitch Propose competitive-rate structures and value-based pricing to align with their stated emphasis on reasonable rates, while delivering predictable ROIs for commercial receivables portfolios.

Tech-Enabled Edge Emphasize their tech stack foundations (Squarespace, analytics, and compliance measures) to support scalable, transparent case management and secure data handling for B2B clients.