Niche Market Focus Robert Riemer specializes in rare silver and gold coins, including Morgan and Peace Dollars, indicating an opportunity to develop tailored marketing strategies targeting collectible coin enthusiasts and estate collectors.

Digital Presence Optimization With an active e-commerce platform built on Shopify and integrated tech like PushOwl and Envoy, there is potential to enhance online engagement and targeted promotions to increase sales conversions.

Limited Workforce As a small team of 2-10 employees, personalized customer service and niche expertise can be leveraged as a key differentiator to foster strong customer loyalty and repeat business.

Competitive Positioning Although smaller than big players like Littleton Coin Company and JM Bullion, there is an opportunity to capitalize on specialized offerings and personalized service to carve out a unique market segment.

Growth Opportunities The company's focus on estate and collection coins suggests potential for expanding into online auctions or partnerships with appraisers and collectors to reach a broader audience.