Acquisition Opportunity Roberts Automatic was acquired by Smith & Richardson in January 2023, signaling potential changes in procurement, supplier consolidation, and integrated contract manufacturing opportunities. Reach out to S&R for cross-sell of Roberts’ CNC machining capabilities or explore co-selling on precision machined parts.

Midmarket Focus With 11-50 employees and annual revenue in the 10M–25M range, Roberts Automatic sits in a mid-market segment that benefits from scalable machining partner relationships. Target tiered service offerings, volume commitments, and long-term outsourcing engagements to lock in steady demand.

Manufacturing Niche Specialization in CNC machining and screw machines positions Roberts as a go-to for high-precision, complex components. Consider targeting customers in aerospace, automotive, medical devices, and industrial equipment that require tight tolerances and reliable delivery.

Legacy & Continuity Founded in 1947 and now a third-generation family business, Roberts emphasizes continuity and quality. Propose modernization partnerships (automation upgrades, process optimization, and quality systems) to enhance efficiency while preserving craftsmanship.

Tech Stack Leverage Current tech footprint includes WordPress, Office 365, Windows Server, and modern web tools, suggesting ease of digital engagement and potential for enhanced customer portals, BOM collaboration, and quote automation to shorten sales cycles. Highlight digital automation capabilities in outreach.