Consolidation Strategy Roberts Camera is consolidating operations, with the closure of its Carmel location, presenting an opportunity to focus resources and marketing efforts on the larger Indianapolis store.

Tech Adoption Utilizing a tech stack that includes Microsoft Clarity, Google Analytics, and Cloudflare CDN, Roberts Camera demonstrates a forward-thinking approach that can be leveraged to enhance customer experience and drive sales.

Market Gap With a focus on photography, videography, and printing expertise, Roberts Camera caters to a niche market where personalized service and specialized products can create unique selling propositions.

Relationship Building As a family-owned business engaged in community sponsorships, Roberts Camera has the potential to strengthen customer loyalty and brand perception through meaningful partnerships with local events and organizations.

Competitive Advantage In a landscape with big-box retailers like Best Buy and Walmart, Roberts Camera's specialized offerings and personalized touch can serve as a competitive advantage, appealing to customers seeking expertise and tailored solutions.