Diverse Equipment Offerings Roberts Truck Center's extensive inventory of new and used trucks across multiple makes and models presents opportunities for clients seeking a wide range of commercial vehicles, including brands like Kenworth, Isuzu, and IC Bus.

Strong Regional Presence With seven locations across Texas and New Mexico, the company has a broad geographic footprint, enabling targeted outreach and personalized service to trucking fleets and independent operators in these key markets.

Significant Revenue Scale Generating between $100 million and $250 million in revenue, Roberts Truck Center is a well-established player, offering potential for upselling or expanding fleet management, maintenance services, or parts sales.

Tech-Enabled Customer Engagement Utilizing digital tools such as PWA, Facebook Pixel, and analytics platforms, the company demonstrates a focus on online customer engagement, presenting opportunities to introduce new digital marketing, lead generation, or e-commerce solutions.

Competitive Market Position Operating alongside similar large regional dealers, Roberts Truck Center's substantial size and revenue position them as a stable partner with room to explore cross-selling services such as financing, insurance, or operator training tailored for their extensive customer base.