Market Presence Roberts Truck Center operates across seven locations in Texas and New Mexico, indicating a strong regional footprint that can be leveraged for cross-location sales initiatives and brand expansion opportunities.

Diverse Portfolio With dealership offerings including International, Kenworth, Isuzu, Crane Carrier, IC Bus, and Collins Bus, the company appeals to a broad customer base spanning various commercial transportation and fleet segments, opening avenues for targeted product promotions.

Financial Scale Generating an estimated revenue between 100 million and 250 million dollars, Roberts Truck Center demonstrates substantial market activity, enabling upselling of higher-value services and fleet management solutions to existing clients.

Workforce Capacity With a team of 201 to 500 employees, the company presents opportunities for recurring service and parts sales, as well as potential fleet maintenance contracts across multiple locations.

Technology Usage Utilizing digital tools like AudioEye, Matomo, and Facebook Pixel suggests an active online marketing presence, which can be harnessed to identify and target local fleet operators and commercial clients for new sales channels.