Expanding Industry Presence Robertson College actively partners with local sports teams and organizations, such as Calgary Surge and Calgary Wild FC, demonstrating a strategic focus on community engagement and brand visibility within Alberta's sports sector. This opens opportunities for targeted marketing, sponsorships, and customized training programs aligned with sports industries.
New Program Launches The recent introduction of an accredited Human Resources Professional Diploma Program indicates Robertson's commitment to expanding its portfolio of specialized and career-relevant training offerings, suggesting potential for additional industry-specific courses or upskilling initiatives.
Online and Regional Expansion With a presence in multiple cities like Calgary, Edmonton, Winnipeg, and a strong online platform, Robertson College offers multiple touchpoints for outreach, providing opportunities for developing tailored corporate training, workforce development programs, and partnership initiatives across different geographic markets.
Focus on Workforce Development Robertson’s emphasis on job placement and career services aligns with the needs of employers seeking skilled talent. This focus presents a sales opportunity to collaborate on customized training solutions, apprenticeships, or talent pipelines for local businesses and industries amid changing labor market demands.
Technology Integration Utilizing a tech stack that includes Google Conversion Tracking, React, and Pardot highlights Robertson’s capability to leverage digital tools for marketing and engagement. This allows potential for offering tech-driven training collaborations, digital marketing services, or data analytics solutions to enhance recruitment and student engagement initiatives.