Leadership Change Opportunity The appointment of Elizabeth Anderson Nix as General Manager in 2024 signals fresh strategic leadership and potential openness to new vendor partnerships and modernization initiatives.

Guest Experience Growth With a resort footprint featuring 300+ slot machines and an 800-seat Bingo Hall, there is a strong emphasis on guest experience that creates cross-sell opportunities for hospitality tech, loyalty programs, and integrated casino-resort software.

Marketing Automation Potential The current digital stack includes AWeber, Google Tag Manager and Microsoft 365, providing a foundation for CRM enhancements, targeted promotions, and data-driven marketing campaigns.

HR Ops Efficiency Payroll and HR are managed with Paycom for a 51-200 employee organization, indicating opportunities to expand HRIS capabilities, scheduling, benefits administration, and analytics-driven workforce management.

Security and Compliance Existing SSL security tooling suggests emphasis on safe guest and employee data handling; opportunities exist to offer cybersecurity, vulnerability management, and gaming- and hospitality-specific compliance solutions.