Insights

Strategic Acquisition Roborace has experienced multiple high-profile acquisitions and partnerships, notably Arrival's acquisition and collaborations with Sensorium, Velodyne LiDAR, Trimble, and Guinness World Records. This indicates potential buyers or partners in robotics, autonomous tech, and experiential entertainment sectors who may value scalable, media-ready autonomous racing platforms.

Autonomous Tech Platform Positioned as the world’s first human plus machine autonomous racing platform with a focus on immersive entertainment and road-safety advancements. Target opportunities include brands and events seeking cutting-edge AI-driven experiences, sponsorships, and tech demonstrations to showcase autonomous driving capabilities.

Entertainment & Sponsorship Strong alignment with entertainment providers and brands through immersive formats and high-visibility partnerships. Potential sales angles include sponsorship packages, brand activations at motorsport events, and collaboration with media platforms leveraging Roborace for audience engagement.

Tech Stack & Partnerships Existing integration with leading tech and ad platforms (AWS, Google AdSense, Amazon Advertising, Shopify) plus lidar and autonomous tech partners. Leverage these relationships to propose joint marketing tech stack deployments, data-driven sponsorship measurement, and turnkey commerce or ticketing solutions for events.

Funding & Growth Signals Revenue range indicates a small-to-mid enterprise with room to scale; recent activity around partnerships suggests growth and investor interest. Sales conversations can focus on strategic partnerships for larger deployments, enterprise sponsorships, and multi-year collaboration opportunities to accelerate expansion.

Similar companies to Roborace

Roborace Tech Stack

Roborace uses 8 technology products and services including Amazon Advertising, Google AdSense, Snowplow, and more. Explore Roborace's tech stack below.

Roborace's Email Address Formats

Roborace uses at least 4 email formats:
Roborace Email FormatsExamplePercentage
First@roborace.comJohn@roborace.com
49%
First.Last@roborace.comJohn.Doe@roborace.com
27%
Last@roborace.comDoe@roborace.com
20%
LastFirst@roborace.comDoeJohn@roborace.com
4%

Frequently Asked Questions

What is Roborace's official website and social media links?

Minus sign iconPlus sign icon
Roborace's official website is roborace.com and has social profiles on LinkedIn.

How much revenue does Roborace generate?

Minus sign iconPlus sign icon
As of October 2026, Roborace's annual revenue is estimated to be $1M - $10M.

What is Roborace's NAICS code?

Minus sign iconPlus sign icon
Roborace's NAICS code is 71 - Arts, Entertainment, and Recreation.

How many employees does Roborace have currently?

Minus sign iconPlus sign icon
As of October 2026, Roborace has approximately 5 employees across 3 continents, including Europe, Asia and North America. Key team members include Stores Manager: R. M., Team Administrator: H. B. and Design Engineer: A. S. Explore Roborace's employee directory with LeadIQ.

What industry does Roborace belong to?

Minus sign iconPlus sign icon
Roborace operates in the Entertainment Providers industry.

What technology does Roborace use?

Minus sign iconPlus sign icon
Roborace's tech stack includes Amazon Advertising, Google AdSense, Snowplow, iCIMS, Amazon Web Services, Shopify, Mautic and Piwik PRO Core.

What is Roborace's email format?

Minus sign iconPlus sign icon
Roborace's email format typically follows the pattern of First@roborace.com. Find more Roborace email formats with LeadIQ.

When was Roborace founded?

Minus sign iconPlus sign icon
Roborace was founded in 2015.
Roborace logo

Roborace

Entertainment ProvidersEngland, United Kingdom2-10 Employees

Roborace is a London-based competition that combines human and machine teams in autonomous racing. It provides a platform for brands, organizations and individuals to test the development of automated driving systems. Its race formats blend immersive entertainment with demonstrations of autonomous technology and aim to move public understanding of AI and road safety. In May 2022, Arrival Ltd acquired Roborace, marking a notable corporate development. Historically, the project has collaborated with technology and motorsport partners, including Trimble and Velodyne LiDAR, while continuing to operate from London with a small team.

Section iconCompany Overview

NAICS Code
71 - Arts, Entertainment, and Recreation
Founded
2015
Employees
2-10

Section iconFunding & Financials

  • $1M - $10M

    Roborace's revenue is estimated to be in the range of $1M - $10M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.