Strong Market Presence The recent partnership with PetSmart and the acquisition by PetIQ indicate an expanding footprint in both retail and wholesale channels, creating opportunities to leverage existing retail partnerships for broader distribution.

Growth Potential With revenues below 1 million and ongoing expansion through retail collaborations, there is significant room for growth, making targeted marketing and new product launches promising sales opportunities.

Digital Engagement The company's use of analytics tools like Google Analytics and MouseFlow suggests an active digital marketing strategy, providing avenues to introduce innovative e-commerce or targeted digital campaigns.

Customer Loyalty As a family-owned business with a focus on high-quality ingredients and effective products, there is a strong foundation to build premium brand loyalty and subscription-based sales models.

Segment Expansion Partnering with a major retailer and being in a niche industry presents opportunities to expand into new pet care segments or develop complementary product lines to drive incremental revenue.