Channel Access Leverage the acquisition by PetIQ to access its wholesale, veterinary, and multi-channel distribution, enabling scale in product placements, regional expansion, and co-marketing opportunities within a larger portfolio.

Retail Partnerships Past collaboration with PetSmart shows appetite for brick-and-mortar retail; pursue additional major pet retailers, regional chains, and independent stores with premium, ingredient-focused pet care products.

Online Optimization A strong digital tech stack including Google Ads Conversion Tracking, Google Analytics, Visual Website Optimizer, Justuno, Apple Pay and Google Search Console positions the team to optimize e-commerce performance through CRO, retargeting, and frictionless checkout.

Premium Positioning Brand emphasizes high quality ingredients and family-owned values, enabling a premium pricing strategy and appeal to retailers and customers seeking trusted, effective pet care solutions.

Growth Potential With a small team and under-1M revenue, there is clear upside from wholesale pilots and SKU expansion, especially by leveraging PetIQ's distribution and retail relationships to accelerate growth.