Acquisition Opportunity Following its acquisition by PetIQ for $27M, Rocco & Roxie Supply Co. is now part of a larger distribution network, opening opportunities for synergistic cross-selling and expanded product placements within PetIQ’s retail channels.

Retail Expansion Partnership with PetSmart marks a significant step in brick-and-mortar retail presence, enabling direct consumer engagement and increased sales through established pet retail outlets.

Market Potential With recent growth during the pandemic and a focus on critical pet supplies, Rocco & Roxie’s product lineup appeals to health-conscious pet owners, presenting opportunities to expand through targeted digital marketing and new distribution channels.

Low Revenue Base Current revenue under $1 million highlights significant growth potential; leveraging brand recognition and recent retail partnerships can accelerate sales volume and market penetration.

Digital Engagement Utilizing analytics and tech tools like Google Analytics and TikTok Pixel, there is scope to optimize digital advertising strategies, increase online conversions, and identify high-value customer segments for tailored outreach.