Advertising monetization Leverage the organization’s digital reach across web editions, eNewsletters, streaming video, and active social media to offer integrated ad campaigns across Google Ads, Google AdSense, and CRM-enabled targeting via iCIMS and Microsoft 365.

Digital transformation Position value around modernization by expanding Drupal and WordPress capabilities, offering site optimization, responsive design, and audience segmentation to enhance engagement for the Catholic Courier and El Mensajero Catolico.

Community partnerships Identify collaboration opportunities with local Catholic groups, Diocesan initiatives, and social justice partners to co-create sponsored content, events, and newsletters that amplify reach and deepen reader loyalty.

Cross-sell services Offer a bundled package combining digital advertising, email marketing via Constant Contact, and CRM-enabled recruiting solutions through iCIMS to attract advertisers seeking multi-channel campaigns and talent acquisition support.

Growth potential Capitalize on solid revenue range and multi-county coverage by targeting regional businesses and sponsors looking for proximity marketing in west-central New York, with emphasis on meaningful community impact and measurable ROI.