Rock the Vote Employee Directory
Political OrganizationsUnited States11-50 Employees
Rock the Vote is a nonpartisan nonprofit based in the United States that seeks to expand political participation among young people. Founded in 1990 by music executives in response to censorship of hip-hop and rap, the organization has evolved to use media, technology, and research-driven programs to engage new voters. Its mission centers on making democratic participation more accessible and defending young people's right to vote. Over three decades, the group has adapted to shifts in media and culture to reach the largest, most diverse generation in U.S. democracy. Its audience comprises young voters and institutions seeking to mobilize them, with partnerships spanning entertainment, education, and civic organizations to promote turnout. In October 2023, Bird Inc. began partnering with Rock the Vote to boost voter turnout and civic engagement.