Strong Industry Presence Rockaway Recycling has established a longstanding presence in the scrap metal industry since 1977, demonstrating reliability and customer trust, which can be leveraged to expand local and regional customer bases.
Digital Engagement The company's use of online updated prices, email communication, and digital marketing tools like Mailchimp indicates a strong online engagement strategy, opening opportunities for targeted digital advertising and online service enhancements.
Growth Potential With revenue estimates between 1 million and 10 million and a small-to-mid-sized team, Rockaway Recycling presents opportunities for sales in automation tools, operational efficiencies, and scalable processing solutions to support growth.
Local Market Focus Located in New Jersey with a family-owned operation, there's potential to develop specialized local services, loyalty programs, and community partnerships to increase repeat business and regional market share.
Technology Integration Utilizing a variety of tech platforms including Amazon, PayPal, and cloud services indicates openness to adopting new technologies, making them receptive to innovations in payment processing, inventory management, and customer communication tools.