Insights

Market Penetration Rockend has established a strong presence in the Australian and New Zealand property management sectors, with over 60 percent of rental properties managed through their software, indicating high market adoption and potential for upselling additional modules or premium services.

Product Integration The company's cloud-based solutions seamlessly integrate with 13 property applications, offering opportunities to expand partnerships or develop new integrations that enhance value for existing clients and attract new prospects.

Recent Innovation Recent launches like Communications Wizard and MRI Secure Sign demonstrate Rockend's focus on improving communication efficiency, showcasing opportunities to provision tailored communication or document management solutions for clients seeking digital transformation.

Acquisition Leverage Being acquired by MRI Software in 2019 positions Rockend to leverage global resources and cross-sell opportunities within MRI's extensive customer base, broadening market reach for comprehensive property management technology solutions.

Customer Support Strength Award-winning customer service and industry-certified training programs highlight Rockend’s commitment to client success, creating opportunities to upsell premium customer support packages, training services, or consulting to maximize client retention and satisfaction.

Similar companies to Rockend

Rockend Tech Stack

Rockend uses 8 technology products and services including Crazy Egg, Facebook Pixel, Font Awesome, and more. Explore Rockend's tech stack below.

  • Crazy Egg
    Analytics
  • Facebook Pixel
    Analytics
  • Font Awesome
    Font Scripts
  • Moment.js
    Javascript Libraries
  • Slick
    Javascript Libraries
  • LinkedIn
    Online Community Software
  • Microsoft ASP.NET
    Web Frameworks
  • Twitter
    Widgets

Rockend's Email Address Formats

Rockend uses at least 2 format(s):
Rockend Email FormatsExamplePercentage
First.Last@rockend.com.auJohn.Doe@rockend.com.au
94%
FLast@rockend.com.auJDoe@rockend.com.au
6%

Frequently Asked Questions

Where is Rockend's headquarters located?

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Rockend's main headquarters is located at 29-57 Christie Street Level 6 Saint Leonards, Victoria 2065 Australia. The company has employees across 4 continents, including OceaniaNorth AmericaAsia.

What is Rockend's phone number?

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You can contact Rockend's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Rockend's official website and social media links?

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Rockend's official website is rockend.com and has social profiles on LinkedIn.

What is Rockend's NAICS code?

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Rockend's NAICS code is 5112 - Software Publishers.

How many employees does Rockend have currently?

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As of March 2026, Rockend has approximately 37 employees across 4 continents, including OceaniaNorth AmericaAsia. Key team members include Chief Code Monkey: R. M.Financial Controller: J. B.Project & Event Manager: H. D.. Explore Rockend's employee directory with LeadIQ.

What industry does Rockend belong to?

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Rockend operates in the Software Development industry.

What technology does Rockend use?

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Rockend's tech stack includes Crazy EggFacebook PixelFont AwesomeMoment.jsSlickLinkedInMicrosoft ASP.NETTwitter.

What is Rockend's email format?

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Rockend's email format typically follows the pattern of First.Last@rockend.com.au. Find more Rockend email formats with LeadIQ.

When was Rockend founded?

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Rockend was founded in 1979.

Rockend

Software DevelopmentVictoria, Australia11-50 Employees

Rockend has been delivering innovative software solutions to 6000+ property and strata managers for close to 40 years across Australia and New Zealand.  Today 60% of Australian rental properties are managed through our software. We help our customers simplify, automate and streamline their trust accounting, operational, and administrative tasks, so they can spend more time building relationship with their clients and growing their business.

We develop and support 5 core products; REST Professional (property management), realbenchmark (business intelligence), fileSMART (electronic document management), STRATA Master (strata management) and PropertyTree; our cloud-based solution for trust accounting and property management. Being cloud-based means that you can access PropertyTree anywhere, anytime, from any device.

Our cloud based software solution integrates with 13 property applications, providing our customers with a single place for all their property management needs.

We are known for the quality and dedication of our support teams - winning many Customer Service Institute of Australia Awards over the years- our industry-certified training programs, and our investment in the property and strata industry bodies.

To make the change and experience the Rockend difference today, contact our team on 1300 657 700.

Section iconCompany Overview

Headquarters
29-57 Christie Street Level 6 Saint Leonards, Victoria 2065 Australia
Phone number
NAICS Code
5112 - Software Publishers
Founded
1979
Employees
11-50

Section iconFunding & Financials

  • $10M$25M

    Rockend's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Rockend's revenue is estimated to be in the range of $10M$25M

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