Insights

Strong Market Penetration With over 60 percent of Australian rental properties managed through Rockend’s software, there is significant adoption within the property management sector, indicating continued demand for innovative property tech solutions.

Cloud-Based Advantage Rockend’s flagship product PropertyTree offers accessible, anytime-anywhere management capabilities, making it an attractive solution for property managers seeking flexible and scalable cloud software.

Industry Recognition Multiple awards for customer service and industry-certified training programs highlight Rockend’s reputation for quality support, which can be a key differentiator when upselling or expanding product offerings.

Recent Product Launches Innovations such as Communications Wizard, MRI Secure Sign, and MRI Application Gateway demonstrate ongoing product development tailored to improve efficiency and security, presenting opportunities for cross-sell or upsell of complementary features.

Industry Backing and Acquisition Being part of MRI Software since 2019, a global leader in real estate solutions, provides Rockend with strong backing and access to international markets, opening prospects for strategic partnerships and new sales channels within the real estate technology space.

Similar companies to Rockend

Rockend Tech Stack

Rockend uses 8 technology products and services including Crazy Egg, Facebook Pixel, Font Awesome, and more. Explore Rockend's tech stack below.

  • Crazy Egg
    Analytics
  • Facebook Pixel
    Analytics
  • Font Awesome
    Font Scripts
  • Moment.js
    Javascript Libraries
  • Slick
    Javascript Libraries
  • LinkedIn
    Online Community Software
  • Microsoft ASP.NET
    Web Frameworks
  • Twitter
    Widgets

Rockend's Email Address Formats

Rockend uses at least 2 format(s):
Rockend Email FormatsExamplePercentage
First.Last@rockend.com.auJohn.Doe@rockend.com.au
94%
FLast@rockend.com.auJDoe@rockend.com.au
6%

Frequently Asked Questions

Where is Rockend's headquarters located?

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Rockend's main headquarters is located at Level 6, 29-57 Christie Street St Leonards, NSW 2065, AU. The company has employees across 4 continents, including OceaniaNorth AmericaAsia.

What is Rockend's phone number?

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You can contact Rockend's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Rockend's official website and social media links?

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Rockend's official website is rockend.com and has social profiles on LinkedIn.

What is Rockend's NAICS code?

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Rockend's NAICS code is 5112 - Software Publishers.

How many employees does Rockend have currently?

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As of October 2025, Rockend has approximately 201 employees across 4 continents, including OceaniaNorth AmericaAsia. Key team members include Financial Controller: J. B.Project & Event Manager: H. D.Business Development Manager: J. T.. Explore Rockend's employee directory with LeadIQ.

What industry does Rockend belong to?

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Rockend operates in the Software Development industry.

What technology does Rockend use?

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Rockend's tech stack includes Crazy EggFacebook PixelFont AwesomeMoment.jsSlickLinkedInMicrosoft ASP.NETTwitter.

What is Rockend's email format?

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Rockend's email format typically follows the pattern of First.Last@rockend.com.au. Find more Rockend email formats with LeadIQ.

When was Rockend founded?

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Rockend was founded in 1979.
Rockend

Rockend

Software DevelopmentAustralia201-500 Employees

Rockend has been delivering innovative software solutions to 6000+ property and strata managers for close to 40 years across Australia and New Zealand.  Today 60% of Australian rental properties are managed through our software. We help our customers simplify, automate and streamline their trust accounting, operational, and administrative tasks, so they can spend more time building relationship with their clients and growing their business.

We develop and support 5 core products; REST Professional (property management), realbenchmark (business intelligence), fileSMART (electronic document management), STRATA Master (strata management) and PropertyTree; our cloud-based solution for trust accounting and property management. Being cloud-based means that you can access PropertyTree anywhere, anytime, from any device.

Our cloud based software solution integrates with 13 property applications, providing our customers with a single place for all their property management needs.

We are known for the quality and dedication of our support teams - winning many Customer Service Institute of Australia Awards over the years- our industry-certified training programs, and our investment in the property and strata industry bodies.

To make the change and experience the Rockend difference today, contact our team on 1300 657 700.

Section iconCompany Overview

Headquarters
Level 6, 29-57 Christie Street St Leonards, NSW 2065, AU
Phone number
NAICS Code
5112 - Software Publishers
Founded
1979
Employees
201-500

Section iconFunding & Financials

  • $10M$25M

    Rockend's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Rockend's revenue is estimated to be in the range of $10M$25M

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