Rocket Fuel Inc. Email Format

Advertising ServicesCalifornia, United States51-200 Employees

Rocket Fuel Inc. operates as part of Sizmek, following Sizmek's acquisition of Rocket Fuel in October 2022. Sizmek describes its platform as a leading independent buy-side advertising system that integrates data, creative, and media to improve campaign performance across the customer journey. The platform features an AI-driven decisioning engine that surfaces insights across five dimensions: campaigns, consumers, context, creative, and cost. In 2023, Sizmek itself was acquired by Amazon, a development that places Rocket Fuel within a broader corporate ecosystem. Based in Redwood City, California, the company serves a global client base, with operations in more than 70 countries and connections to over 20,000 advertisers and 3,600 agencies. It operates in the advertising services industry and is characterized as a mid-sized firm, focusing on aligning data, media, and creative to drive more effective campaign outcomes.

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